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商品編號： 9-806-105 出版日期： 2006/01/12 作者姓名： Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas 商品類別： Competitive strategy 商品規格： 33p 再版日期： 2006/11/09 地域： United States;California 產業： 個案年度： 2005 - 2005
商品敘述：
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and eBay. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch into new arenas, for example, build Google into a portal like Yahoo or MSN; extend Google's role in e-commerce beyond search, to encompass a more active role as an intermediary (like eBay) facilitating transactions; or challenge Microsoft's hegemony over the PC desktop by developing software to compete with Office and Windows. A rewritten version of an earlier case.
涵蓋領域：
Business history;Entrepreneurship;Innovation;Corporate governance;Organizational structure;Networking;Organizational culture;Values;Business models;Competition;Corporate strategy;Network effects;Search engines
相關資料：
Case Teaching Note, (5-806-199), 32p, by Thomas Eisenmann
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